Public Relations campaigns — Sasha Martin portfolio

“If I was down to the last dollar of my marketing budget I’d spend it on PR.”

- Bill Gates

New York University: Capstone Presentation

Ford Motor Company: Investor Relations Plan

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Saskatchewan Rattlers: Content strategy plan

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ACME Furniture:
Public relations media kit

Victoria’s Secret:
Critical business plan and strategy

Victoria’s Secret:  Strategic communication plan

Bestbaby:
Case study analysis

Wikimedia Foundation: Social media plan

University of Texas at Austin: Crisis communication plan

Academic publications

Research and writing